Right now we live in a world filled with choices. We don't have to tell others where we are or what we are upto, but we tell our machines to do so for us anyway. At a whim, if you will. A party or a special city.
Now imagine a world, where we don't have a choice, where all of us have to report our coordinates and actions and feelings through the machines at our disposal. Communication and networking is one thing. Being institutionally mandated to be made visible at all times, not so much.
Our present is the means to this eventuality. Our transparent present and this Orwellian future are not too far apart.