With Aam Admi
Party (AAP) and Somnath Bharti thronging the airtime on major news channels,
somewhere in the background the issue of race was touched upon. There was much
furore caused by the alleged presumption on part of Mr.Bharti when he was
allegedly acting on complaints by residents of Khirki village against certain
Uganda nationals. What transpires on these allegations in the end, is not the
point of this piece of work. Many articles have since then come up about the
racism prevalent in India (you can read one here)
and while it does ring a bell, and makes me nod my head acknowledging that there is xenophobia that pervades our nation, it also gets me thinking.
I think xenophobia is a very real problem in India, but I
think discussing this is essentially premature – us getting too far ahead of
ourselves. Perhaps it is important to address a topic closer to home –the
discrimination prevalent and entrenched in our society itself.
Indians love fair skin. It’s not completely random though.
The ancient Indians were Dravidians who were much darker skinned then what we
see today. Of course the fairer-skinned Aryans coming in from north-west and
pushing the Dravidians south ensured that North India was predominantly lighter
skinned than South.
As the caste system began to spread it tentacles in ancient
India, darker skinned became associated with menial, hard labour – ergo the
lower class, and a lighter complexion was often symbolic of higher castes. The Britishers followed, the ruling
elite, the fairest of them all. Their power, position and appearance became
something to be aspired for. Given this historical and sociological
perspective, it is understandable (though not acceptable to say the least) that
Indians are obsessed with fair skin (for the most part).
Fair and Lovely cream, manufactured by Unilever is the most
popular cream in India for skin lightening (I can’t vouch for its effectiveness
of account of never having used it). So popular it is that now there is a Fair
and Handsome cream manufactured by Emami and endorsed by a top Bollywood actor
–targeted for men! Corporates behind these brands often argue that if one uses
makeup to feel and look good, then looking fair is a choice too, and something
that people should not be denied. While I have to give them credit for this
ingenious rationale, I must say I am not buying it (the argument or the cream).
Source: Data for
native populations collected by R.
Biasutti prior to 1940.
One would think that a country with such shades of skin from white-peaches
complexion of the people from Kashmir and Himachal, to the wheatish color of
the dwellers of the northern-plains, and the dark and caramel complexion of the
people from south, and many many shades in between, we would be more tolerant
and accepting of this myriad of shades, but instead, capitalist propaganda
feeds of our insecurities and archaic social traditions to forward their own
interests. Yet, it’s not all a commercial argument at the end. Men and women
seeking out matches on portals for marriages want someone who earns well, is
understanding and sweet, and oh of course, Fair! And may shame fall upon the
family that gets a dark daughter in-law! Tch tch!
In the light of all these biases, it’s no wonder that we are
xenophobic. And mind you this is a shade-y xenophobia. Indians will embrace all
things white (Americans, Russians, British, etc,), take photos with them
outside Taj Mahal. But the darker of the lot? No sir, we don’t like foreigners.
But why should we? When we can’t tolerate our Indian
neighbors who speak another language and look a little different. Is this
xenophobia or just ignorance? Are we
confusing darkness of the skin for darkness of the soul?
“Gori hai kya”(Is she
fair?), “Kaali syah jaisi hai”(she is dark like ink)
With thoughts like these bouncing of the mouths and walls of
homes, how can you expect a young girl to grow up to be a self respecting woman
or your son to respect and appreciate different shades? Maybe before we ask
companies to stop selling these skin-lightening creams, we should look into our
own homes, and tell our children and mothers that color is a color, and just
that. Indeed, beauty does not know
color. I think amidst all this talk, we often lose sight of what is important–
the radiance of our being and not of our skin.
PS: I have to acknowledge the work of "Dark is Beautiful Campaign" (you can read about them here)
